AltSTU University
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Rebranding
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Rebranding
Institutional Brand Transformation
2019–2020
OVERVIEW
AltSTU University is one of the largest technical universities in the region.
The project focused on rethinking and modernizing the university’s visual identity and communication approach to better reflect its academic profile, innovation focus and relevance for a new generation of students.
AltSTU University is one of the largest technical universities in the region.
The project focused on rethinking and modernizing the university’s visual identity and communication approach to better reflect its academic profile, innovation focus and relevance for a new generation of students.
MY ROLE:
Brand Lead / Project Manager
Led the rebranding concept, visual system and communication logic as a diploma project implemented in real institutional context.
Brand Lead / Project Manager
Led the rebranding concept, visual system and communication logic as a diploma project implemented in real institutional context.
SCOPE
Brand concept
and positioning
and positioning
Visual identity
redesign
redesign
Communication
principles
principles
Brand guidelines
and system logic
and system logic
Stakeholder-oriented
presentation
presentation
Challenge
To modernize the university’s brand while respecting its academic heritage, and to create a visual system flexible enough to be used across faculties, departments and communication channels.
What I Did:
- Developed the rebranding concept and strategic rationale
- Designed a new visual identity and modular brand system
- Created brand guidelines for consistent use across departments
- Adapted the identity to multiple communication formats
- Presented and justified branding decisions to academic stakeholders
Results
- A modern and structured brand concept aligned with the university’s values
- Improved visual consistency across communication materials
- Positive feedback from academic and administrative stakeholders
- A scalable identity system suitable for long-term use
Deliverables
- Brand concept
- Visual identity
- Brand guidelines
- Communication examples
- Presentations
Visual Gallery
Skills & Expertise
Brand strategy
Institutional branding
System thinking
Stakeholder communication
Presentation skills
Institutional Impact:
Helped modernize the university’s public image and communication tone
Created a clear and flexible identity system usable across diverse faculties
Demonstrated how strategic branding can support institutional development
Next Project
United Island Prague Festival — Brand Identity