A.Pole
—
Flour
—
Flour
Premium Food Product Branding
2022
OVERVIEW:
A.Pole is a premium flour brand developed for a large food production group.
The project focused on elevating a basic commodity into a premium branded product.
A.Pole is a premium flour brand developed for a large food production group.
The project focused on elevating a basic commodity into a premium branded product.
MY ROLE: Marketing & Brand Lead / Creative Direction
SCOPE
Naming and brand
positioning
positioning
Packaging
and visual identity
and visual identity
Premium
differentiation
differentiation
Challenge
To transform a commodity product into a premium brand with clear differentiation and strong visual identity.
What We Did:
- Defined premium positioning and brand narrative
- Created packaging and identity system emphasizing quality and origin
- Structured the brand for clear retail communication
Deliverables
- Naming and brand identity
- Packaging system
- SKU structure
- Visual guidelines
- Realization support
Visual Gallery
Business Impact
for the Company:
for the Company:
Enabled premium pricing and positioning within the category
Added value to an existing product line
Strengthened overall FMCG portfolio strategy