Biggies Coffee Shop
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Brand Identity
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Brand Identity
Retail & Hospitality Branding
2022
OVERVIEW
Biggies Coffee Shop is a local café concept focused on a friendly atmosphere and strong neighborhood identity.
The project aimed to create a warm, recognizable brand that supports customer connection and everyday use.
Biggies Coffee Shop is a local café concept focused on a friendly atmosphere and strong neighborhood identity.
The project aimed to create a warm, recognizable brand that supports customer connection and everyday use.
MY ROLE:
Brand Lead / Creative Director
LED brand concept development and visual identity creation.
Brand Lead / Creative Director
LED brand concept development and visual identity creation.
SCOPE
Brand positioning
and identity
and identity
Visual language
and logo system
and logo system
Packaging and in-store
applications
applications
Challenge
To build a simple, memorable brand that stands out in a competitive local coffee market while remaining flexible for everyday use.
What I Did:
- Defined brand personality and visual direction
- Created logo, color palette and typography system
- Designed brand applications for packaging and in-store materials
- Ensured consistency across customer touchpoints
Results
- Clear and friendly brand identity
- Improved brand recognition
- Consistent visual presence across materials
Deliverables
- Brand identity
- Logo system
- Packaging
- In-store materials
- Visual assets
Visual Gallery
Skills & Expertise
Brand strategy
Institutional branding
System thinking
Stakeholder communication
Presentation skills
Institutional Impact:
Helped establish a recognizable coffee shop brand
Supported customer engagement through coherent visual identity
Created a foundation for future brand growth
Next Project
AltSTU University — Rebranding