Count IQ
—
Smart Consumption
Metering System
—
Smart Consumption
Metering System
Brand & Marketing Communication
2024–2026
OVERVIEW
Count IQ is a smart consumption metering system designed to provide a clear overview of usage data for residential and commercial applications.
The project focused on creating a distinct product brand and communication system aligned with the company’s overall strategic vision.
Count IQ is a smart consumption metering system designed to provide a clear overview of usage data for residential and commercial applications.
The project focused on creating a distinct product brand and communication system aligned with the company’s overall strategic vision.
MY ROLE:
Marketing Director / Brand Lead
Responsible for translating the company’s strategic positioning into a clear product brand, marketing messaging and communication structure.
Marketing Director / Brand Lead
Responsible for translating the company’s strategic positioning into a clear product brand, marketing messaging and communication structure.
SCOPE
Product brand
positioning and naming
positioning and naming
Brand identity
and visual
communication
and visual
communication
Marketing and sales
messaging
messaging
Presentation
and partner materials
and partner materials
Digital
communication
assets
communication
assets
Alignment with corporate
brand strategy
brand strategy
Challenge
To build a standalone product brand for a technically complex solution, while keeping it fully aligned with the company’s broader brand architecture and long-term strategy.
What I Did:
- Developed the Count IQ product brand based on the company’s marketing and brand strategy
- Defined clear positioning and key messages to explain complex functionality in a simple way
- Created a coherent visual identity and communication framework
- Structured marketing and sales materials for partners and stakeholders
- Ensured consistency between product-level communication and corporate branding
- Supported internal teams with clear brand and messaging guidelines
Results
- Clear and differentiated product positioning
- Improved understanding of the product for partners and stakeholders
- Consistent communication across marketing and sales materials
- Strong integration of Count IQ into the company’s smart solutions portfolio
Deliverables
- Product brand identity
- Marketing messaging
- Sales presentations
- Partner materials
- Digital assets
Visual Gallery
Skills & Expertise
Marketing
communication
communication
App
positioning
positioning
Brand
strategy
strategy
User-focused
messaging
messaging
Visual
storytelling
storytelling
Cross-functional
leadership
leadership
Digital
presentation
presentation
Business Impact
for the Company:
for the Company:
Translated the company’s overarching brand and marketing strategy into a concrete product brand, ensuring strong alignment between corporate vision and the Home IQ app
Created a coherent and scalable brand identity that fits naturally into the company’s wider product ecosystem
Built a coherent brand identity that integrates naturally into the company’s wider product ecosystem
Strengthened brand consistency across digital touchpoints by applying a unified strategic approach
Supported long-term brand architecture by positioning Home IQ as a logical extension of the company’s smart solutions portfolio
Next Project
LSK Green Group — Brand Strategy & Identity