DREVO
—
Mineral Water
—
Mineral Water
Premium Beverage Branding & Packaging
2021
OVERVIEW
DREVO is a premium mineral water brand developed for a large beverage portfolio.
The goal was to create a brand that communicates natural origin, purity and premium quality.
DREVO is a premium mineral water brand developed for a large beverage portfolio.
The goal was to create a brand that communicates natural origin, purity and premium quality.
MY ROLE:
Marketing & Brand Lead / Creative Direction
Responsible for brand concept, positioning and packaging communication.
Marketing & Brand Lead / Creative Direction
Responsible for brand concept, positioning and packaging communication.
SCOPE
Naming and brand
positioning
positioning
Packaging
and visual identity
and visual identity
Premium
differentiation
differentiation
Challenge
To position a mineral water product as premium in a saturated market while maintaining clarity, authenticity and strong shelf presence.
What I Did:
- Developed brand positioning based on origin and purity
- Created packaging design aligned with premium FMCG standards
- Ensured visual consistency across product formats
Deliverables
- Naming and brand identity
- Packaging system
- SKU structure
- Visual guidelines
- Realization support
Visual Gallery
Business Impact
for the Company:
for the Company:
Strengthened the premium segment of the beverage portfolio
Improved shelf differentiation and brand recognition
Created a flexible packaging system for future expansion
Next Project
A.Pole — Premium Flour Packaging