ENDEMICA
—
Liquid Soap
—
Liquid Soap
Premium FMCG Brand Launch
2022
OVERVIEW
ENDEMICA is a premium personal care brand developed for a large FMCG company targeting higher-end retail segments.
The project focused on building a refined brand identity and packaging system aligned with premium positioning.
ENDEMICA is a premium personal care brand developed for a large FMCG company targeting higher-end retail segments.
The project focused on building a refined brand identity and packaging system aligned with premium positioning.
MY ROLE:
Marketing & Brand Lead / Creative Direction
Responsible for brand concept, positioning and packaging communication.
Marketing & Brand Lead / Creative Direction
Responsible for brand concept, positioning and packaging communication.
SCOPE
Brand strategy
and premium
positioning
and premium
positioning
Visual identity
and packaging
design
and packaging
design
Brand architecture
for product
line growth
for product
line growth
Brand
consistency
across SKUs
consistency
across SKUs
Challenge
To launch a premium soap brand that communicates quality, care and modern aesthetics while fitting into a broader corporate brand portfolio.
What I Did:
- Defined premium brand positioning and storytelling
- Created a cohesive visual identity, unique illustrating and packaging system
- Structured the brand for future SKU and line extensions
- Ensured alignment with corporate standards and market expectations
Deliverables
- Brand strategy
- Packaging system
- SKU structure
- Visual guidelines
- Realization support
Visual Gallery
Business Impact
for the Company:
for the Company:
Enabled entry into the premium personal care segment
Strengthened the company’s brand portfolio with a high-value product line
Provided a scalable brand foundation for long-term growth
Next Project
DREVO — Mineral Water