Evse IQ
—
Smart EV Chargers
—
Smart EV Chargers
Brand, Marketing & Product Management
2024–2026
OVERVIEW
Evse IQ is a smart EV charging solution combining hardware, software and intelligent energy management for residential and commercial use.
The project required not only brand and marketing setup, but also close involvement in product definition, user experience and go-to-market preparation.
Evse IQ is a smart EV charging solution combining hardware, software and intelligent energy management for residential and commercial use.
The project required not only brand and marketing setup, but also close involvement in product definition, user experience and go-to-market preparation.
MY ROLE:
Marketing Director / Brand Lead / Product Marketing Manager
Worked across brand strategy, product positioning and product–market alignment, bridging marketing, product, engineering and sales.
Marketing Director / Brand Lead / Product Marketing Manager
Worked across brand strategy, product positioning and product–market alignment, bridging marketing, product, engineering and sales.
SCOPE
Product positioning
and value proposition
and value proposition
Brand identity and marketing
communication system
communication system
Product requirements from market
and user perspective
and user perspective
UX/UI direction for product
interface and app
interface and app
Go-to-market preparation
and sales enablement
and sales enablement
Cross-functional coordination (product, engineering, marketing, sales)
Challenge
To define a competitive EV charging product for European markets, align product features with user needs, and communicate its value clearly across marketing, sales and partner channels.
What I Did:
- Defined product positioning, target users and key value propositions
- Translated market and user needs into product requirements for engineering teams
- Participated in product decisions related to UX, interface logic and user flows
- Built brand identity and marketing communication system around the product logic
- Directed creation of product visuals, UI representations and marketing materials
- Coordinated product, engineering, marketing and sales teams to ensure alignment
- Prepared go-to-market materials for partners, distributors and international presentations
Results
- Clear product positioning aligned with real user needs
- Strong connection between product features and marketing communication
- Consistent messaging across product, marketing and sales
- Improved readiness for international rollout and partner onboarding
Deliverables
- Product positioning
- Brand identity
- UX direction
- Marketing assets
- Sales presentations
- Go-to-market materials
- Product visuals
Visual Gallery
Skills & Expertise
Product
marketing
marketing
Product
thinking
thinking
Brand
strategy
strategy
UX
collaboration
collaboration
Go-to-market
planning
planning
Cross-functional
leadership
leadership
Stakeholder
communication
communication
Business Impact
for the Company:
for the Company:
Developed the Evse IQ brand in line with the company’s broader marketing and brand strategy, ensuring consistency across products
Helped define a clear and differentiated positioning within the company’s smart mobility portfolio
Created a communication system that supported both product understanding and sales enablement
Strengthened brand coherence across hardware, digital materials and partner-facing communication
Enabled smoother go-to-market execution by aligning product messaging with existing strategic foundations
Next Project
Home IQ — Smart Home App