Home IQ
—
Smart Home App
—
Smart Home App
Marketing Communication & App Positioning
2024–2026
OVERVIEW
Home IQ is a mobile application designed to help users monitor and better understand energy consumption in their homes.
The focus of the project was on marketing communication, visual consistency and clear presentation of the app’s value to end users and partners.
Home IQ is a mobile application designed to help users monitor and better understand energy consumption in their homes.
The focus of the project was on marketing communication, visual consistency and clear presentation of the app’s value to end users and partners.
MY ROLE:
Marketing Director / Marketing Communication Lead
Responsible for app positioning, marketing messaging and visual communication across digital and presentation materials.
Marketing Director / Marketing Communication Lead
Responsible for app positioning, marketing messaging and visual communication across digital and presentation materials.
SCOPE
App positioning
and value proposition
and value proposition
Marketing messaging
and copy direction
and copy direction
Visual communication
and consistency
and consistency
App presentation
materials
materials
Marketing assets
for digital channels
for digital channels
Coordination with
internal teams
internal teams
Challenge
To present a multifunctional smart home application in a simple, clear and user-friendly way, ensuring that users immediately understand what the app does and how it fits into their daily life.
What I Did:
- Defined clear positioning and key marketing messages for the app
- Structured how app features are explained to users in a simple and intuitive way
- Worked on visual communication and consistency across marketing assets
- Prepared presentation materials for partners, stakeholders and public use
- Supported the app’s public presentation on digital platforms, including the App Store and the Google Play
- Coordinated development, marketing and sales teams to ensure alignment
Results
- Clear product positioning aligned with real user needs
- Strong connection between product features and marketing communication
- Consistent messaging across product, marketing and sales
- Improved readiness for international rollout and partner onboarding
Deliverables
- Marketing messaging
- Brand identity
- App presentation materials
- Visual assets
- Sales presentations
- Digital communication content
Visual Gallery
Skills & Expertise
Marketing
communication
communication
App
positioning
positioning
Brand
strategy
strategy
User-focused
messaging
messaging
Visual
storytelling
storytelling
Cross-functional
leadership
leadership
Digital
presentation
presentation
Business Impact
for the Company:
for the Company:
Translated the company’s overarching brand and marketing strategy into a concrete product brand, ensuring strong alignment between corporate vision and the Home IQ app
Created a coherent and scalable brand identity that fits naturally into the company’s wider product ecosystem
Built a coherent brand identity that integrates naturally into the company’s wider product ecosystem
Strengthened brand consistency across digital touchpoints by applying a unified strategic approach
Supported long-term brand architecture by positioning Home IQ as a logical extension of the company’s smart solutions portfolio
Next Project
Count IQ — Smart Consumption Metering System