LSK Green Group
—
Brand Strategy & Identity
—
Brand Strategy & Identity
Corporate Branding & Marketing Foundation
2023–2024
OVERVIEW
LSK Green Group is a company operating in the renewable energy and sustainable solutions sector.
The project focused on building the brand and marketing foundation from scratch — defining positioning, visual identity and communication principles to support business growth and credibility in the B2B market.
LSK Green Group is a company operating in the renewable energy and sustainable solutions sector.
The project focused on building the brand and marketing foundation from scratch — defining positioning, visual identity and communication principles to support business growth and credibility in the B2B market.
MY ROLE:
Marketing Director / Brand Lead
Responsible for creating the brand strategy, visual identity and marketing communication framework from the ground up.
Marketing Director / Brand Lead
Responsible for creating the brand strategy, visual identity and marketing communication framework from the ground up.
SCOPE
Brand strategy
and positioning
and positioning
Brand identity
and visual
system
and visual
system
Corporate
communication
principles
communication
principles
Marketing
and sales
materials
and sales
materials
Digital presence
and content
direction
and content
direction
Alignment between
marketing, sales
and management
marketing, sales
and management
Challenge
To create a strong, trustworthy and professional brand for a company in the renewable energy sector, with no existing brand system, and prepare it for communication with partners, clients and investors.
What I Did:
- Defined brand positioning, values and key messages
- Created the brand identity and visual communication system
- Built corporate materials for marketing, sales and presentations
- Structured brand guidelines for consistent use across channels
- Aligned brand communication with business goals and ESG principles
- Coordinated branding efforts across internal teams and external partners
Results
- Fully established brand identity and communication system
- Stronger credibility and trust among partners and stakeholders
- Clear and consistent corporate communication across channels
- Improved readiness for business development and partnerships
Deliverables
- Brand strategy
- Visual identity
- Brand guidelines
- Corporate presentations
- Marketing and sales materials
- Digital assets
Visual Gallery
Skills & Expertise
Brand strategy
Corporate branding
B2B marketing
ESG communication
Stakeholder alignment
Business Impact
for the Company:
for the Company:
Built the company’s brand from zero into a professional, market-ready identity
Strengthened trust and credibility in a competitive B2B and ESG-driven market
Enabled more effective sales and partner communication through clear branding
Created a scalable brand foundation to support long-term growth and expansion
Next Project
United Island Prague Festival — Brand Identity