United Island Prague Festival
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Brand Identity
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Brand Identity
Cultural Event Branding
2022
OVERVIEW
United Island Prague Festival is a large-scale cultural and music event held annually in Prague.
The project focused on creating a distinctive brand identity that could work across digital, print and on-site communication while capturing the festival’s energy and spirit.
United Island Prague Festival is a large-scale cultural and music event held annually in Prague.
The project focused on creating a distinctive brand identity that could work across digital, print and on-site communication while capturing the festival’s energy and spirit.
MY ROLE:
Brand Lead / Creative Director
Brand concept development, visual identity and communication logic.
Brand Lead / Creative Director
Brand concept development, visual identity and communication logic.
SCOPE
Brand concept
and visual identity
and visual identity
Communication
style and tone
style and tone
Digital and print
applications
applications
Event branding
system
system
Stakeholder-oriented
presentation
presentation
Challenge
To create a flexible and recognizable visual identity capable of supporting a dynamic, multi-genre festival across multiple communication channels.
What I Did:
- Developed the rebranding concept and core visual idea
- Designed a new visual identity and modular brand system
- Adapted the identity for digital, print and event environments
- Ensured consistency across all festival communication touchpoints
Results
- Strong and recognizable festival identity
- Consistent visual communication across channels
- Positive audience and organizer feedback
Deliverables
- Brand concept
- Visual identity
- Brand guidelines
- Event branding assets
- Presentations
Visual Gallery
Institutional Impact:
Helped modernize the university’s public image and communication tone
Created a clear and flexible identity system usable across diverse faculties
Demonstrated how strategic branding can support institutional development
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