VISHERA
—
Washing-Up Liquid
Premium FMCG Brand & Packaging System
2021–2023
OVERVIEW

VISHERA is a premium household product brand developed as part of a larger FMCG portfolio within a corporate holding.
The project focused on creating a distinct premium brand identity and packaging system capable of standing out on crowded retail shelves.
MY ROLE:
Marketing & Brand Lead / Creative Direction

Responsible for brand concept, positioning and packaging communication.
SCOPE
Brand positioning
and premium
segmentation
Visual identity
and packaging
system
Product
differentiation
on shelf
Brand
consistency
across SKUs
Challenge

To build a premium household brand that clearly differentiates itself from mass-market competitors while aligning with corporate portfolio standards and retail requirements.
What I Did:
Results

  • Clear and differentiated product positioning
  • Improved understanding of the product for partners and stakeholders
  • Consistent communication across marketing and sales materials
  • Strong integration of Count IQ into the company’s smart solutions portfolio
Deliverables
  • Brand identity
  • Packaging system
  • SKU structure
  • Visual guidelines
  • Realization support
Visual Gallery
Visual Gallery
Business Impact
for the Company:
Added a premium brand to the company’s FMCG portfolio
Strengthened shelf differentiation in a highly competitive category
Created a scalable packaging system for future product expansion
Next Project
ENDEMICA — Liquid Soap
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